Foray of Artificial Intelligence into Marketing.
I remember during my first year, my friends showed me an article headlined, “AI to steal 60% engineering jobs by 2022.” My friends were shell-shocked and some were even contemplating opting out of the course to join B.Com or B.A Degree courses. We are in 2019 now. Just one year for the eventful decade to end. Artificial Intelligence has not only stolen(if I may use the word) engineering jobs but has also set its foot in the marketing industry with the generous help of its comrade, Machine Learning. Modern marketing is fragmented. With so many disparate tools, data sources, metrics and customers, marketing teams are overwhelmed and finding it impossible to make sense of the volume and complexity of information available. To simplify all these complexities, AI is slowly being incorporated in the marketing domain. Since this is the era of the internet, companies cannot afford to lose out customers because their competitors are extracting maximum benefits of th